Press Starter Guide

Every Feature Fund entry includes this guide. It's a practical starting point for landing real coverage as an independent artist — not a guarantee, but a map.

1. Know what you're pitching

Editors don't cover "a song." They cover a story: why this track exists now, what makes it different, and who it's for. Write one sentence that answers all three before you email anyone.

2. Build a tiny press kit

• Artist bio (3–4 sentences, third person)
• High-res photo (landscape or square, no filters)
• Streaming link + 30-second clip if the outlet prefers audio
• One line of social proof if you have it (playlist adds, notable shows, collaborators)

3. Target the right outlets

Start with publications that already cover artists at your stage — local blogs, niche genre sites, college radio write-ups, Substacks, and independent magazines. Read three recent articles from each outlet before you pitch. If your music wouldn't fit on their front page, don't waste the email.

4. Write a pitch that respects their time

Subject line: artist name + hook ("debut single about X" / "new EP from Y"). Body: 4–6 sentences max. Link once. No attachments unless they ask. No "I'd be honored if you'd consider."

5. Timing matters

Pitch 3–4 weeks before release when possible. Follow up once, politely, after 7–10 days. Move on if there's no reply — persistence is good, pestering is not.

6. Use your Feature Fund assets

Your scorecard feedback, Spotlight Roll listing, and any wins from the contest are legitimate press angles. "Independent artist earns top score in judged contest" is a real hook for local and niche outlets.

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